Johnson & Johnson
Select Simple Glucose Meter
Johnson & Johnson’s Global Strategy and Design Office handles all internal design of Johnson & Johnson products—including OneTouch, a blood glucose monitoring products.
In 2010, OneTouch wanted to launch an affordable alternative glucose monitor that could meet the growing needs of a diabetic population outside of the US.
Roles throughout project: illustration, graphic design, and user interface design
Instead of just giving results as most meters do, OneTouch wanted to provide an easy way for users to gauge what their results meant. I was asked to look at exploring how to communicate ‘range’. What was unique to this problem was that the goal is to keep users within a range, rather then from low to high, or good to bad.
Focusing on the type of information that users need to access, I provided some solutions by expiring color, shapes, and eventually landed on the design that was ultimately used.
launched Jan 2013
creative director: lisa nugent
project manager: miya osaki