Where’s Daryl?
Anti-Gun Violence Educational Toolkit

Designmatters at Art Center College of Design is where art and design education meets social change. Through research, advocacy and action, Designmatters engages, empowers and leads an ongoing exploration of art and design as a positive force in society. After the completion of one of their studio courses, Designmatters wanted to take one of their studio proposals, Where’s Daryl?,  and make a working educational kit to implement in a pilot rollout in the Los Angeles School District.

Roles throughout project: design development, curriculum development, illustration, photography, packaging / collateral design, book design and project management.

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Starting with the student’s initial PSA, I was able to develop an educational classroom toolkit for teachers to employ in their classrooms and use essentially  ‘out of the box.’ My primary task was to design and direct the production of the accompanying collateral of materials to be used by students and teachers in a sustainable and meaningful way. In addition, my responsibility expanded to co-developing the lesson plan that meets curriculum standards of LAUSD with LAUSD’s divisional staff as well as interviewing educational specialists to gain a better understanding of what would be critical in the classroom.

PSAs by Art Center students: Thomas Banuelos, Damon Casarez, Alex Cheng and Rhombie Sandoval, under the mentorship of faculty members Allison Goodman and Elena Salij
sketch of a section in the teacher's guide
pilot in classrooms April 2013

Video by Designmatters

Pilot launch with LAUSD in Spring 2013. Due to the success and growing interest, a second launch is scheduled for Sept 2014.

Strategic Project Development: Elisa Ruffino

Design Development: Maria Moon
Education Consultant: Tim Kordic
Evaluation: Sentient Research

This project has been generously supported by grant funding from Sappi Ideas That Matter and the Nathan Cummings Foundation.

More about this project can be viewed here.

2012, Sappi | Ideas that Matter
grant recipient

2013,  Spark Awards
concept winner: Bronze


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